Hello everyone. I've enjoyed this site immensely but never had any reason to actually post until now. I like many of you enjoy watches. I own only mechanical watches except one, an old Longines given to me as a graduation gift by my parents. I purchased my first Rolex, a submariner, at 19. I saved for quite some time to buy that watch. It cost me $700 which was a princely sum at the time. I still have that watch and it looks like the day I bought it. I have always admired Rolex
A little background on my query. In June my wife and I went to the local jeweler to look around. My wedding anniversary was coming up and I was looking to get her something. This jeweler happens to be a Rolex AD so while she was looking around I naturally gravitated to the watch case. She walks up at some point and says ooooh pretty. She was looking at a woman's datejust with a cobalt blue dial. This totally shocked me as my wife has never shown any interest whatsoever in watches. She uses a citizen that I gave her a few years ago and was content. The fact that she liked a Rolex not because it had a blue dial but because it was a Rolex, and yes it had a lovely blue dial totally shocked me. Who was this woman? I've thought about giving her a Rolex through the years but never did since she never showed interest in a fine watch. I purchased the watch paying full retail but I did get the them to throw in a wolf single winder. They didn't want to part with that winder and only did so when they realized they would lose the sale. The winder was a small victory, could I have done better? Maybe. She was smitten with the watch and while still in shock I bought it.
A few days ago my wife thought it would be special if we had matching Rolex watches. Yeah, you read that right. Who is this woman and what did she do with my wife? So she drags me to the jeweler today. Drag might be too strong a word.
The salesman is tickled and shows me a Datejust II with a blue dial. I have to say it is a beautiful watch. Since I knew that at some point my wife was going to bring this up again, I started doing some research on pricing, where to buy and the whole AD/grey market scenario. Spent a few hours last night on this site and what I learned is that an AD will work with you after you establish a relationship with them. I figure that after spending $7500 with them barely 2 months ago that this would qualify. I was evidently mistaken. The salesman who also happens to be the manager would not budge off the retail. I nonchalantly told him I had gotten a lower price from somewhere else (Alan Furman and DavidSW). I didn't give him a figure nor did I tell him it was not from an AD. He went on to describe the strict pricing policies that Rolex has and if sold under retail they could lose the brand, cause the world to alter it's orbit and plunge us into another ice age. I didn't want to really argue but I told him brand new Rolex watches are sold all over from reputable people with box, papers, and warranty card for substantially less. I got another speech on how Rolex does not approve and a dealer could lose their AD status if caught etc etc. Rolex may not like the grey market but they tolerate it. They know it exists and they know how the watches end up there. If they were really that concerned they could trace what AD was selling the watches from the serial number and pull their AD status. That would stop the supply pretty quick. The salesman didn't really seemed too concerned. We thanked him and said we would think about it. I fully expected him to stop us before we walked out.
My wife was not surprised given we just purchased her watch at full retail. While that is true I did ask for a watch winder and when they refused I thanked them for their time. I didn't make it 5 feet before he said he would make a call. She said wait a few days and see if they call. The more I think about it the less inclined I am to entertain purchasing from them if they do call. Is this odd or normal when dealing with a Rolex dealer now?