Good eye, schnurrp, I had picked up on most of those things but not all.
However, the dial is in fact a Sportivnie. Or was. See if you notice anything as I tilt the watch towards the light:
This detail is not easy to see in real life as requires very exact lighting. Still, it's definitely there, clear as day: The Running Man.
So, what we have here is plainly a fake. The way I see it, this is probably an original crown and case, possibly original hands, a "restored" dial that's highly dissimilar to the original, and an incorrect movement. But my question is.....why?
Creating a fake dial that's a replica of an authentic, highly-desirable example (as in the many Strelas with new Chinese dials) is a clear marketing opportunity to capitalize on ignorance (or apathy) in an effort to turn a high profit. This is an unfortunate scenario that nonetheless makes perfect sense to me. But this watch is none of those things. First, it's clearly old. There's little question in my mind that it was used for a long time before coming into my possession. Second, I was not aware that Sportivnies were desirable enough to warrant a redial. This practice seems limited to more rare watches such as Sturmanskies, Sputniks, or the aforementioned Strelas. Finally, clearly this watch is not trying to be passed as an original, else the artist would have restored the watch to the original Running Man dial design -- or any of the other common Sportivnie dials, for that matter. This dial design, even if it ever was an authentic Sportivnie dial variation, is not common.
So....why? Was it ever common practice to ask a watchmaker to create a new dial if the original was damaged or just not to one's preference? Did individuals ever commission custom dials if they could afford it? Was the franken market as lively and successful 30 years ago as it is today?
I actually happen to like the dial. It's clean and simple and looks like it could be a Sportivnie. But I just can't understand who made this, at what time they made it, and why.
Any input would be warmly welcomed. And thank you for your thoughts, schnurrp