I agree with a lot of what has been said about Omega. I applaud them for making a push to become a more respected and luxurious brand. Pulling out of jewelry stores and focusing on boutiques is certainly a step in the right direction, I think, and the quality and craftsmanship of the new models is certainly very, very good.
5 years ago, it wasn't very hard to get 25% off any Omega at an AD. That made the prices very attractive. Now, it may not be as easy, especially if you are buying from a boutique. Doesn't the 57 retail for $9k? That's steep, in my opinion. I don't know if I could pay that much for a Speedmaster. That's very close to Daytona territory.
To be honest, I think Omega has a lot of questionable models that are not going to age well. As a part of the push to increase their brand image, I really wish Omega would stop with all of the limited edition models and wacky colors that they use and streamline their collection. If people are going to drop some serious coin on Omega, they should feel confident that it will still look good in 10, 20, 30+ years and not something that is trendy.