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Interesting IWC Product Placement

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Not sure if anyone has had the chance to see Jurassic World yet (or the HBO First Look special) but if you watch closely in the shots of the theme park marketplace, you'll see a highly recognizable black and white storefront banner that apparently an IWC boutique.

Obviously i can't get a screen shot, but thought it was an interesting choice (especially given that the other shops visible are a Ben & Jerry's, Pandora, and a Jimmy Buffett's Magaritaville). Keep an eye out if you plan on seeing the movie this weekend.

Didn't notice anyone wearing an IWC so I don't know how formalized the relationship is. Also, you'll notice a ton of close up shots of Mercedes Benz vehicles - probably a much greater tie in there.

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