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Breaking News Omega Speedmaster Sets New Record At Phillips Geneva, Breaking $400,000 Mark

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Well, today might have been all about the Rolex Daytona, with the Phillips Daytona Ultimatum sale resulting in several million-dollar-plus sales, including that of the second most expensive Rolex, ever.

But the afternoon also gave us a new record for an Omega Speedmaster. Minutes ago at Phillips Geneva, the hammer fell on an excellent-looking Omega Speedmaster reference 2915-1 "Broad Arrow," the first-generation of Omega Speedmasters. The new record is $408,500, breaking through the previous record of $275,508 we saw at Bukowski's in Sweden last year. It shouldn't necessarily come as a huge surprise to see such an impressive result for the first execution of Omega's best-known and most collected sports watch, especially at high-profile sale at Phillips Geneva – but this watch smashed its estimate of CHF 80,000 to CHF 140,000.

There are plenty of other big lots still to come in the Phillips Geneva: Seven auction, including the sale of another rare Omega that was the personal watch of Elvis Presley.

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