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This collaboration between the Swiss retailer and the watchmaking brand plays the modern and exclusive card since it is only on sale from the Bucherer website.
The Bucherer Blue Editions collection consists of 18 exclusive timepieces co-produced with 12 major Swiss watchmakers. All the models are focused on a single main colour, blue. Among them, the TAG Heuer Formula 1 stands out, with all the time features boasting a sports-chic design on a magnificent sunburst dial. To guarantee readability in all lighting conditions, the hour and minute hands, as well as the large hand-applied hour markers and numerals, are coated in lume. A sub-dial at 3 o’clock displays the date. This superb layout is encircled by a revolving, unidirectional bezel made of aluminium with a 60-minute scale. Two easily interchangeable straps, one made of steel and the other made of blue rubber, help to match all clothing styles.

The 43mm-wide steel case is water-resistant down to 200 metres and houses an automatic movement, the Calibre 5, with 38 hours of power reserve.

The case back features a checked pattern, recalling the links between TAG Heuer and auto racing. The words “Exclusively for BUCHERER 1888“ highlight the model’s uniqueness. Especially since potential purchasers of this special edition will not find it in any of the Bucherer’s 33 stores, but only the group’s website.

Price: 1,990 CHF tagheuer.com

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